BRÄNDÄYS – BECO 

Beco is a company that offers business cleaning, for which fairness towards both the environment and the staff is everything.

 

I had the honor of branding the company at the very moment of its founding. So we started from scratch. I designed the brand strategy and concept, brand story, slogan, tone-of-voice, and homepage texts for Beco. As a concept, I came up with the spirit of fair play known from team sports. This can be seen in the cleaning clothes, which are jerseys (all with the number 10), in the tone-of-voice, on the company's website, and in communication in general. I also designed the image ideas for the homepage and the idea of the captain's armband for the logo. Beco also has a team leader instead of a CEO.

Slogan: REILUSTI SIISTIMPÄÄ ("a lot cleaner and  fair" . "Reilusti" in Finnish has a double meaning, means a lot and fair. 
In English could work: SPOTLESSLY FAIR)